Police To Be astounds us with a new launch boasting a revolutionary and explosive character: #Freetodare. To Be #Freetodare is a concentrate of sparkling and powerful vibrations, a genuine desire to dare - the natural instinct for freedom within each and every one of us.
POLICE TO BE #FREETODARE FOR THEM
Two distillates of energy and audacity, for two dazzling bottles sporting an iconic shape.
Let yourself be swept away by the vibrations.
Two distillates of energy and audacity, for two dazzling bottles sporting an iconic shape.
Let yourself be swept away by the vibrations.
When we think about the concept of freedom, we often imagine a road in the middle of an open space.
The car is more than just a vehicle or a means of getting from one point to another. Travel is a symbol onto which young people project their dreams, desires, goals, values and beliefs…
The To Be #Freetodare fragrances embody an unbridled spirit, a breath of freedom that transcends the boundaries of conventional stereotypes and encompasses a truly fearless experience in a bottle.
NOTHING CAN STOP US FROM BEING #FREETODARE
When we think about the concept of freedom, we often imagine a road in the middle of an open space.
The car is more than just a vehicle or a means of getting from one point to another. Travel is a symbol onto which young people project their dreams, desires, goals, values and beliefs…
The To Be #Freetodare fragrances embody an unbridled spirit, a breath of freedom that transcends the boundaries of conventional stereotypes and encompasses a truly fearless experience in a bottle.
NOTHING CAN STOP US FROM BEING #FREETODARE
These iconic fragrances evoke a journey in pursuit of freedom, inspiring the wearer to face their limits head-on and overcome them, encouraging them to be braver than ever before.
To Be #Freetodare is dedicated to emerging generations, who know exactly what they want and are not afraid to follow their own rules.
The revolutionary skull-shaped bottles are interpreters of an original look, with new explosive fuchsia versions for her and blue for him, innovatively crafted with a glistening chrome finish, a symbol of youth, energy and an audacious attitude.
OLFACTORY NOTES
TO BE #FREETODARE FOR HIM: Alexandra Monet
To Be #Freetodare For Him is Alexandra Monet creation.
“For Police I created a fragrance of daring contrasts where the aromatic freshness of mint and while cedar needles unexpectedly combines with a sensual drydown of Ambrox and vanilla.
Playing with energizing touches of grapefruit and vibrant cardamom blended with the modernity of acquatica notes I created a perfume that recalls the sense of freedom.”
TO BE #FREETODARE FOR HER: Nathalie Lorson
To Be #Freetodare For Her is Nathalie Lorson creation.
“I crafted a fragrance to translate freedom in all its forms. I chose a captivating start of crunchy pear and lively citruses, then I built a seductive floral heart of jasmine Sambac and heliotrope contrasted with the4 freshness of freesia.
In the drydown I blended an exclusive accord of vanilla and cocoa beans that underlines the sensual creaminess of sandalwood for a surprising addiction.”